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Think BCI Mobile

Who we are

BCI Mobile is the leading distributor and retailer of mobile devices in the Middle East, representing some of leading brands in the world since its inception in 2006.

BCI Mobile was established with a singular objective: to offer cutting edge mobile technologies to all consumer segments, making sure that we fulfill the often-ignored promise of an unparalleled customer experience. Today, we serve a growing customer base through more than 3,200 points of sale, 13 showrooms and 15 service centers across Palestine, Jordan and Iraq. We also launched an online store that was conceived to elevate the online shopping experience in the region by offering choice, ease-of-use, and security.

Brands

In 2006, during the early stages of the mobile revolution, BCI Mobile introduced the Motorola brand to the Palestinian market...

Founded in 2015 in Palestine, Multicell is BCI Mobile’s strategic multi-brand extended arm. Multicell introduced Honor and Realme...

Branches

Palestine

Jordan

Iraq

Values

Creativity and Innovation

We expect, embrace and create change. We are driven by innovation first, which we believe is the foundation for delivering sustainable competitive advantage to our clients. Our clients face a growing array of challenges that necessitate paradigm shifts as opposed to conventional approaches. We identify and pursue opportunities for new products, services and business practices, and we also recognise and respond to market changes, proactively seeking new and better ways to develop and deliver our products and services.

Honesty and Integrity

We sustain and nurture a culture that is founded upon ethical conduct. We make sure that our actions are consistent with our words, and that our words are consistent with our intentions. We act with honesty and adhere to the highest standards of moral and ethical values and principles in our personal and professional interactions.

Social Responsibility

Corporate social responsibility is an integral part of our identity. We are committed to meeting the highest standards for protecting the health and safety of our employees, safeguarding the environment and creating a long-lasting positive impact on the communities in which we operate.

Open Communication

We believe that trust is established through healthy and transparent communication. Whether with our clients or amongst ourselves, BCI Mobile believes in the importance of listening and understanding needs. We believe in personal contact and value our business network. We strive to communicate face-to-face and in person but rely heavily on video conferencing and modern telecommunication out of awareness of our impact on the environment.

Customer-centricity

At BCI Mobile, we place the customer at the core of the experience. This means that every aspect of our service is tailored to deliver measurable value to the customer and to consistently incorporate their experience into every aspect of our business.