BCI has announced its partnership with the global communication giant Company Xiaomi as the official distributor for Xiaomi products in Jordan. This outstanding partnership is directly in line with BCI’s continuous efforts to expand the range of smart products it provides in order to meet the unique needs of its clients.
The announcement came in tandem with the launch of the Mi 11 Lite smartphone, the premium product by Xiaomi to be offered to the domestic market, through which BCI intends to develop its range of phones and smart devices. With more than a decade of success and experience in the local market, BCI provides high-value products at competitive prices to its customers, offering them numerous advantages, ease of use and peace of mind.
At the launch, BCI Mobile Chief Executive Officer Fadi Baransi said, “We are proud of BCI’s partnership with Xiaomi, a leader in the realm of telecommunications and technology, through which we will be able to offer our customers new and exciting products that they can trust. We kick off our cooperation with the Mi 11 Lite device and will soon add an entire range of devices and smartphones to our lineup.”
Baransi went on to emphasize that this cooperation agreement is just another step in BCI’s ambitious strategy to strengthen its position in both the local and regional markets, building on the company’s previous successes through its comprehensive network of branches that offer high-quality services, superior after-sales services, a wide selection of the world’s most innovative and leading brands.
Xiaomi’s selection of BCI as its official distributor is based on the company’s reliability and reputation as a leader in the fields of communication and technology, making it the ideal partner for Xiaomi, the fastest growing company globally, the third largest smartphone producer in the world and one of the top 100 brands in the field of innovation.
Launched globally in March 2021, Mi 11 Lite is a smartphone that has taken a quantum leap in terms of technology, offering users numerous advantages and smooth modern technologies coupled with a state-of-the-art design that meets and exceeds the needs of the middle price category. The stylish phone offers users an enriching experience, and is available through certified points of sale, BCI’s online store and the application at a competitive price and with an 18-month warranty and a six-month replacement warranty.
The phone’s cutting-edge specifications include a lightweight and ultra-precise design, a powerful Qualcomm Snapdragon 732G processor, a 64-megapixel triple camera and a 16-megapixel front camera. The Mi 11 Lite also provides an unprecedented photography experience, as well as a 33W fast-charging battery that gives peace of mind, a large 6.55-inch display with a larger screen to body ratio and comes in a wide variety of colors that cater to different tastes.