Celebrating the onset of 2024, BCI Jordan, the renowned official distributor of Xiaomi in Jordan, is excited to announce the launch of its sixth Mi Store, strategically located in Dabouq Avenue. This opening marks the continuation of BCI Jordan’s dynamic expansion, following the successful establishment of five Mi Stores across Jordan – in Sweifieh Village, City Mall, Abdali Mall, Aqaba, and Zarqa. The addition of this new store underscores the thriving partnership between BCI Jordan and Xiaomi, initiated in 2021, and cements BCI’s pivotal role in the regional tech retail sector.

The Dabouq Avenue Mi Store stands as a paradigm of innovative retail, providing a top-tier shopping experience in line with Xiaomi’s international retail benchmarks. The store combines sleek, contemporary design with functional grace, crafting an engaging space for both tech enthusiasts and everyday shoppers.

Patrons of the store will be treated to a wide array of Xiaomi products, including the most recent smartphones, tablets, smart home gadgets, and a selection of accessories. Each item reflects the hallmark of quality and trustworthiness, bolstered by BCI’s trusted warranty, enhancing customer confidence in their purchases.

“We are delighted to kick off 2024 with the opening of our new Mi Store in Dabouq Avenue, a significant step in BCI Jordan’s journey,” said Mr. Fadi Baransi, CEO of BCI Mobile. “This latest outlet is a testament to our unwavering commitment to providing outstanding retail experiences throughout Jordan. It brings Xiaomi’s state-of-the-art products and services even closer to our customers, in line with their growing technological needs and preferences.”

Xiaomi’s stature as a technology leader is well-recognized, with the company celebrated for its premium-quality products offered at competitive prices. This strategy has been particularly effective in the Jordanian market, where Xiaomi has rapidly become a preferred brand, appealing to customers who value both innovation and affordability.

The inauguration of the Mi Store in Dabouq Avenue not only reinforces BCI Jordan’s presence in the tech retail landscape but also highlights Xiaomi’s increasing dedication to the Jordanian market. This strategic move is expected to further boost Xiaomi’s market share and customer appeal in Jordan, showcasing the brand’s rising popularity and BCI Jordan’s effective market strategies.