Ramallah, Palestine (August 2020) – Multicell, a pioneering smartphone company in Jordan and Palestine, and a subsidiary of BCI Mobile, the leading distributor of cellular devices in the Middle East famous for representing premium brands since its establishment in 2006, has announced recently a strategic new partnership with realme. This collaboration grants Multicell an exclusive agency for realme, the fastest growing global brand in the cellular phone industry, and will be initiated by launching realme’s smart phone series as a new contender in the Palestinian market starting the 10th of this month of 2020.

The cooperation between the two companies draws on the experience of Multicell and the strategic reach and coverage that it has established for itself in the field of smart phones via an interspersed network of agents spread across all Palestinian cities. This special standing makes the network well-suited to employ relevant sales approaches for the realme series which appeals to the target population of young people.

In this conducive niche, realme, one of the fastest growing brands in the smart phone industry, will commence operations in the Palestinian market. The smart phone series selected to represent the company is designed to meet a variety of needs and requirements. It is characterized by a youthful, elegant style that reflects a young audience craving unique, vanguard products at reasonable prices. The initial phone series that will be introduced in the Palestinian market will encompass Series 6 devices including realme 6Pro, 6i, 6, and C3.

Mr. Tamer Baransi, the Commercial Manager of BCI Mobile, commented on this partnership saying that: “We are honoured to announce this partnership that will provide us with a strategic channel for supplying realme products in the Palestinian market, adding it to our repertoire of distinguished brands. We are greatly optimistic that this collaboration will be a huge success and we look forward to the future as we help elevate our clients’ experience to a whole new level with advanced realme devices.”

Mr. Baransi also stressed on the guaranteed quality of all realme devices, and he emphasized on the company’s exceptional post-sale service, and its fully equipped cell phone maintenance centre that boasts a highly trained staff, all in an effort to attend to clients’ needs with the highest service standards.

He added that “cellular technology is always racing ahead, forcing our world to adapt and accelerate its development in parallel. The cell phone industry has proven to be highly dynamic, adapting quickly to the need for uniqueness, modernity, and smart features. We are confident that realme devices will play a significant role in revolutionizing the cell phone experience.”